This assortment was planned around targeting a new customer demographic for Z Gallerie. The brand wanted to bolster efforts to engage a secondary customer demographic of 25-34-year-olds by curating a new wall decor assortment featuring brighter, modern, and youthful art that touched on a variety of evergreen themes such as colorful abstracts, travel photography, and playful illustrations of animals and florals.

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PROJECT TYPE: Product Merchandising 

DATE: S/S 2023

ROLES: Product Merchandising