This product assortment was merchandised for the Target in-store buying team and aimed to feature artwork that supported key drivers for a diverse range of Target's in-store customer base. Using these Target's internal insights paired with my trend research and knowledge of top-selling designs within the Society6 catalog I merchandised this assortment of 6 designs. This program met sales and performance goals 3 years in a row and continues to grow while optimizing the product assortment based on sell-though. 

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PROJECT TYPE: Product Merchandising

DATE:  Launched in S/S 2022, Refreshed S/S 2023 and S/S 2024

ROLE:  Trend Forecasting, Product Merchandising