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Target Discover Black Artists Collection

This product assortment was merchandised to support Target's goal of embracing diversity and striving to give everyone access to the same opportunities by creating an inclusive product assortment. The shoppable collection encourages users to discover and support Black artists from the Deny Designs community by shopping from the collection. This was initially launched in 2020 and has since been optimized, adding new products each year. Through the launch of this initiative, we were able to provide these artists exposure to Target's audience of over 164.9 million monthly visitors.

PROJECT TYPE: Product Merchandising

DATE:  A/W 2023

ROLES: Trend Forecasting, Artwork Merchandising

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From Buyer to Believer

Let's work together to build and showcase exceptional product

shopping experiences for your customers

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