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Society6 Spring 2024 Photoshoot

For this brand campaign photoshoot, I crafted an innovative merchandising strategy that strategically positioned Society6 to embrace a distinctive perspective on emerging art trends, effectively resonating with diverse customer personas within their target audience. 
My role involved trend research, the creation of visually compelling mood boards, and the curation of art collections to identify key trends. This laid the foundation for achieving visual coherence across web, email, and advertising platforms throughout the quarter. I then curated and merchandised all products for the photoshoot.

PROJECT TYPE: Product Merchandising

DATE:  Spring 2024

ROLE:  Product Merchandising & Trend Forecasting

Art Director : Jasmin Mora

Photographer : Kelsey Rose

Prop Stylist : Vanessa Vazquez

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From Buyer to Believer

Let's work together to build and showcase exceptional product

shopping experiences for your customers

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