This curated assortment of exclusive art was built to support the broad home decor themes forecasted by Urban Outfitters' buying team.  I supported the UO buying team with supplemental trend forecasting for global wall decor trends.  We aligned this information with Urban Outfitters' target audience of 18-30-year-olds who are "culturally sophisticated and self-expressive". This led us to the continued evolution of 1970s retro themes while we injected newness with evergreen subjects like cats, playful typography, and cocktail art.

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PROJECT TYPE: Product Merchandising

DATE:  A/W 2023

ROLE:  Curation & Trend Forecasting