2022 Urban Outfitters Print Shop

This curated assortment of exclusive art was built to support top home decor trends forecasted by Urban Outfitters' buying team in tandem with global wall decor trends I forecasted that aligned with the Urban Outfitters' target audience of 18-30-year-olds who are "culturally sophisticated and self-expressive".

Themes of disco, mushrooms, and psychedelic op-art built on trends of nostalgia and retro design while ombre gradients brought a refresh to top-performing zodiac designs from the previous year. 

​

PROJECT TYPE: Collection Curation

DATE:  Spring/ Summer 2022

ROLES: Trend Forecasting, Product Merchandising